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Predictions for #Mobile Marketing beyond 2011

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Mobile Market Facts And Predictions For 2011 And Beyond

The following research companies and a top technology industry blog give a glimpse of what the mobile Web, marketing and services will look like in 2011 and beyond.

  1. Location-based services( LBS ) – LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. | Gartner
  2. Mobile browsing – 60 percent of handsets shipped in 2009 can browse the mobile Web, rising to approximately 80 percent in 2013. Therefore, the mobile Web will be a key part of most corporate B2C mobile strategies. | Gartner
  3. Mobile Payment- There were 81.3 million people worldwide using their mobile device to make payments (including in-app payments, mobile ticketing and mobile coupons) in 2009. By the end of 2014, this is forecasted to rise to nearly 490 million (8 percent of mobile subscribers). | Portio Research
  4. M-Banking - M-Banking users of m-banking and related services (including money transfers) doubled between 2008 and 2009 to 55 million and will double again in 2010. In 2015 there will be 894 million users globally. Growth is being driven by efforts by operators and banks in developing countries (particularly in Asia) to bank the unbanked.| Berg Insights
  5. M-Banking- The global customer base for m-banking will reach 1.1 billion by the year 2015. | Global Industry Analysts (GIA)
  6. Mobile Commerce- 170 million mobile subscribers worldwide will make domestic person-to-person payments (i.e. transfers) in 2011 – that’s three times as many as those that will conduct traditional banking functions by mobile. | ABI Research
  7. Mobile Ticketing- More than 1 in 10 mobile subscribers will use m-ticketing in 2014.| Jupiter Research
  8. Mobile Coupons- M-coupons will dominate mobile retail marketing spend until 2013. | Juniper Research
  9. Mobile Commerce- In 2011, mobile virtual currency becomes a key driver of revenue for mobile publishers and game companies. As carriers begin to build out direct billing relationships with publishers, and publishers establish viable virtual currency ecosystems with seamless micro-transactions, virtual currency transactions will grow 500% in 2011. | Business Insider

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  • http://twitter.com/Will_At_Astoria Will Lee

    With social networks becoming more localized, for my Masters Thesis at NYU, I am focusing on location-based services (LBS). The study aims to understand how the three key factors—practical functions, fun & games, privacy risk—affect the adoption of location-based services applications. Please complete a short and anonymous survey (https://www.113.vovici.net/se.ashx?s=13B2588B58E0782D). Please email me if you like a copy of this study. Thanks. Will Lee (wkl209@nyu.edu)

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